An Introduction

We are 50-Year Storm, and we want to introduce ourselves, our brand, and why we are starting this venture now. 

The founders of 50-Year Storm are Lee and Ben. We have been friends for over 20 years. We played college lacrosse together, lived together in San Diego, trained together, and, as such, share common values and personal codes of conduct. 

With that said, 50-Year Storm is directly spawned from Lee’s love of Point Break, starring Patrick Swayze and Keanu Reeves. Love might be an understatement… he is obsessed with the movie and the character Bodhi. Literally named his first son Bodhi. 

In the movie (if you haven't seen it, you need to), Bodhi goes on and on about the 50-Year Storm. The storm is introduced as a legendary weather event expected to produce massive waves along the Australian coast, with waves so rare they supposedly occur only once every fifty years. For Bodhi, it represents the final, purest ride. 

For us, the 50-Year Storm represents the pursuit of rare moments, of living life intentionally, preparing and seeking out transcendence through extreme experiences. However, that does not necessarily translate to high-risk skydiving (without a parachute, which actually happens in Point Break) or paddling out recklessly into 50-foot waves. Rather, the storm is a metaphor for rejecting the comfortable and passive lives most of us lead. We want to happen to life, not let life happen to us. 

We believe in hard work, grit, persistence, and the pursuit of a meaningful and fulfilled life. Achieving that fulfillment requires intention and requires a willingness to step out of comfort and into adversity. To us, unearned comfort is anathema.

This is not about achievement or winning, but rather this is about doing the thing. Taking the risk. Embracing the challenge. Welcoming it without trepidation. And finding joy and contentment in taking action. This is a pursuit of passion. 

We believe that, by testing ourselves daily in pursuit of the storm, we become our best selves so that we can show up better for ourselves and for others. 

We want to find the joy in the moment when preparation is realized. Yes, the act might scare us a little, it might make our chest tight just thinking about it, but we go towards it anyway because we are confident in ourselves and we find joy in the act. It's a pursuit of love and passion. It is the ultimate ride.  

That is why we have started this brand. We want to inspire those around us to pursue the uncommon. To roll back the atrophy caused by our comfortable and sedentary lives. To reject the pleasure narrative commonly portrayed in our day-to-day. We want to help you prepare for those rare moments and to rise to meet them. 

Currently, we offer t-shirts, hoodies, hats, etc. that are perfect companions for your daily workouts, early morning runs, or post-surf sessions. But eventually, we intend to expand to performance gear (e.g., sweat-wicking shirts, shorts, rash guards, etc.) as well as a curated set of high-quality, handcrafted, American-made goods built for the pursuit of the storm (e.g., knives, leather products, etc.). 

As we grow, we also want to build a community of other like-minded individuals who can push one another to get better every day. We want to hear from you. Tell us what you are pursuing, or if you have product requests, recommendations, or questions, please reach out to us directly. 

Thank you for the support so far. 

Lee and Ben--The 50-Year Storm

The Storm Reveals