What we believe

We believe in hard work, grit, persistence, and the pursuit of a meaningful and fulfilled life. Achieving that fulfillment requires intention and requires a willingness to step out of comfort and into adversity. To us, unearned comfort is anathema.

This is not about achievement or winning, but rather this is about doing the thing. Taking the risk. Embracing the challenge. Welcoming it without trepidation. And finding joy and contentment in taking action. This is a pursuit of passion.

We believe that, by testing ourselves daily in pursuit of the storm, we become our best selves so that we can show up better for ourselves and for others.

Read the manifesto

What we offer

Currently, we offer inspiration and support in your pursuits. Additionally, we offer gear for those pursuits. We hope the gear helps inspire and encourage you. Eventually, we plan to offer superior training gear for all of your pursuits, whether in the water, snow, on the mats, or in the gym. Along with training gear, we intend to curate handmade gear and tools to support your craft.

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Who we are

Lee

Point Break obsessed, and as such, the founder of The 50-Year Storm. Lee navigates the space between family, work, and responsibility, finding clarity in the mountains and freedom in the ocean.

Ben

Responsible for content, design, and aesthetics for 50-Year Storm. He is currently pursuing amateur jiu jitsu dominance, single dad supremacy, and an overall fit, and well, state of being.